Privacy Policy

Who we are

leadcrunch is the trading name of Antwi Consulting, a Canadian consultancy that has operated as leadcrunch since 2022. We run Amazon listings, advertising and account operations for brands and sellers. We are the ones who decide what happens to the information described below.

For anything in this policy, including a request to see or delete your data, write to eddie@leadcrunch.ca. That address reaches a person, not a ticket queue.

What we collect

What you type into a form

The booking form on our funnels, the booking form on the home page, and the free tools each ask for some of the following:

• Full name and work email. Both required, because we cannot send you an audit or a booking link without them.
• Phone number. Required on the application, so we can reach you about the call you are booking; optional on the other forms. See how we use a phone number and text messages below.
• Store, listing or product URL. Optional. It is what lets us look at your account before the call instead of asking you to describe it.
• A revenue, COGS or size band. A range, not a figure, so we know whether we are the right fit before either of us spends half an hour finding out.
• Answers and results from a calculator or scorecard, if you used one and chose to have the full version emailed to you.

What your browser sends

• Pages viewed, referring page, and rough time on the site.
• IP address, browser and device type. These arrive with every request and we keep them attached to a form submission.
• Advertising click identifiers and campaign tags carried on the link you arrived through, including fbclid, gclid, ttclid, msclkid and the utm_ parameters. This is how we tell which advert produced an enquiry.
• Cookies set by Meta (_fbp and _fbc) when the Meta pixel is active on the site.

What we do not collect here

We do not take payment details on this website. Invoicing happens later, after a written agreement, outside these pages. We do not ask for your Seller Central password, and no one at leadcrunch will ever ask you for one by email.

Why we collect it

• To reply to your enquiry and prepare for the call you booked.
• To run the free audit or the tool result you asked for, which needs your listing or account to look at.
• To follow up. If you fill in a form and do not book, our system sends one reminder email about an hour later.
• To tell our advertising which campaigns produce real enquiries, so we stop paying for the ones that do not.
• To keep the site working and to see which pages are read.

How we use a phone number

If you give us a number, we can call you about your enquiry and the call you booked. We only call or text you about our services beyond that if you ticked the box that says so. We use it to reach you before or after a booked call, to reschedule, and to follow up on an audit. It is stored on your contact record in our CRM alongside everything else in this policy.

You can tell us to stop calling at any point, in the call itself or by emailing eddie@leadcrunch.ca, and we will stop. Ask us to delete the number and we delete the number.

Text messages (SMS)

We only text you if you ticked the text message box on our application. That box is never pre-ticked and you do not have to tick it to apply or book a call.

• What we send: messages about your enquiry and your call with leadcrunch, such as a booking confirmation, reminders before the call, a link to reschedule, and a follow-up if a call is missed or cancelled.
• How often: message frequency varies, usually a few messages around each booked call.
• Cost: message and data rates may apply, depending on your mobile plan.
• Stopping: reply STOP to any message and we stop texting you, with one message confirming it. Reply HELP for help, or email eddie@leadcrunch.ca.
• Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third party, except the providers that deliver the messages for us (GoHighLevel and Calendly, below) and only to send them.

How we keep it secure

Everything you send us travels over an encrypted (HTTPS) connection. It is stored with the providers listed below, in password-protected accounts that only the people at leadcrunch who handle your enquiry can sign in to. We do not keep copies of your details in email attachments or shared files, and we delete them when you ask us to.

Who else handles it

We do not sell your information and we do not rent lists. It is handled by the companies we use to run the business, each for one job:

• Vercel. Hosts this website and provides its traffic analytics.
• GoHighLevel. Our CRM. Your contact record lives here, and the follow-up emails and any text messages we send you are sent from it.
• Calendly. Books the call and holds the name, email and any answers you give on the booking screen. It also sends the booking confirmation and reminders for your call by email and text.
• Meta. Receives conversion events for our advertising, from the pixel in your browser and from our server. Anything identifying sent from our server, including your email address, is hashed before it leaves us. Meta is not sent your revenue band, your store URL or the contents of a tool result.
• Google Workspace. Sends and stores our email, including anything you send to eddie@leadcrunch.ca.
• Google Ads and TikTok. The same kind of conversion event as Meta, and only during periods when we are running campaigns on those platforms.

We moved our CRM from HubSpot to GoHighLevel in August 2026. HubSpot no longer receives anything you send us.

These companies operate in Canada, the United States and elsewhere, so your information is stored and processed outside the country you are reading this in. If that matters to you, contact us before you fill in a form rather than after.

How long we keep it

Enquiries stay in the CRM while there is a reason to keep them, which for an active or recent conversation means a few years rather than a few weeks. Server and analytics logs turn over on our providers’ own schedules, which are shorter. When you ask us to delete your record, we delete it rather than archiving it, and we tell you when it is done.

Getting a copy, a correction or a deletion

Email eddie@leadcrunch.ca from the address you used, say which you want, and we will handle it. You do not need to give a reason and there is no form to fill in. If you want to be removed from email follow-up but keep an open conversation going, say that too, it is a normal request.

Cookies and tracking

This site uses two kinds of tracking. Vercel Analytics measures page views and a handful of events such as a form being started or submitted. The Meta pixel, when active, records page views and conversions for our advertising and sets the _fbp and _fbc cookies named above.

You can block both with your browser’s cookie and tracker settings or any content blocker, and the site keeps working. Your advertising preferences on Meta are controlled inside your Meta account rather than by us.

Children

This is a service for businesses. The site is not aimed at anyone under 18 and we do not knowingly keep information about them.

Changes

When what we do changes, this page changes with it and the date at the top moves. There is no version history, so if a specific wording matters to you, keep your own copy.

See also our Terms of Service and our Disclaimer.